Digital Marketer | Selby College
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Apprenticeship, Level 3

Digital Marketer

A Digital Marketer will use social media and online platforms to define, design, build and implement a range of campaigns to help drive customer engagement and sales. Digital Marketers will typically work as part of a team, while reporting to a marketing manager.

The apprentice will be expected to work to marketing briefs and instructions in their day-to-day job, where they will have responsibility for some of the straightforward elements within an overall marketing plan or campaign.

Job Occupations: Digital Marketing Assistant, Digital Marketing Co-ordinator, Social Media Executive, Email Marketing Assistant

Planned Duration: 21 months (Practical period: 18 months, End Point Assessment period: 3 months)

Apprenticeships give you the opportunity to work for a real employer, earn a real salary and gain a real qualification whilst gaining valuable workplace skills and experience. If you are aged 16 or above, are driven to succeed in a particular industry and are willing to commit yourself to training and study, then an Apprenticeship could be the right career move for you.

The Apprentice will learn, work, earn and achieve a qualification all at the same time.

To achieve the Apprenticeship they will complete the following:

  • An industry designed and recognised apprenticeship
  • End Point Assessment (Summative Portfolio, Synoptic Project, Employer Reference and Interview)

The apprentice will work towards the following Functional Skills:

  • Mathematics up to Level 2
  • English up to Level 2

Learners who have already achieved GCSEs (A-C or equivalent) in Maths and English may be exempt from Functional Skills.

The Apprenticeship is work based, however the apprentice may be required to attend College for functional skills if needed and they have the option to attend a workshop to complete their Apprenticeship work.

Upon completion of the Apprenticeship, the Apprentice may progress into employment within the sector or complete further studies related to their area of work.

There are no formal entry requirements for an apprenticeship (unless an employer stipulates any themselves) however all potential apprentices will undertake a basic Maths and English assessment prior to enrolment.

Summative Portfolio, Synoptic Project, Employer Reference and Interview

Where can it lead?