- knowledge of computer operating systems, hardware and software
- to be thorough and pay attention to detail
- the ability to use your initiative
- excellent verbal communication skills
- knowledge of English language
- analytical thinking skills
- the ability to come up with new ways of doing things
- the ability to think clearly using logic and reasoning
- the ability to read English
- to be able to use a computer and the main software packages confidently
Your day-to-day tasks may include:
- using metrics and feedback from users to design and plan content
- researching and writing text for a target audience
- editing and proofreading existing text
- publishing digital content using a CMS
- monitoring and posting replies to online message boards and dealing with email enquiries
- developing new content and editorial guidelines
- attending content planning and commissioning meetings with other departments or clients
- creating and monitoring social media output and feedback
- making sure web pages are picked up by search engines (search engine optimisation)
- reporting on website performance and content popularity
- training new staff to produce and edit content
You could work from home, at a client's business or in an office.
You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.
You can get more advice on working in web content from:Tech Future Careers; Society for Editors and Proofreaders; National Council for the Training of Journalists
