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Web content manager

Web content managers are responsible for the information that goes on an organisation's website.

Potential salary

£25,000 to £55,000

Employment by 2024

+2.64%

Working hours

35 to 40 a week

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • the ability to read English
  • to be able to use a computer and the main software packages confidently

Your day-to-day tasks may include:

  • using metrics and feedback from users to design and plan content
  • researching and writing text for a target audience
  • editing and proofreading existing text
  • publishing digital content using a CMS
  • monitoring and posting replies to online message boards and dealing with email enquiries
  • developing new content and editorial guidelines
  • attending content planning and commissioning meetings with other departments or clients
  • creating and monitoring social media output and feedback
  • making sure web pages are picked up by search engines (search engine optimisation)
  • reporting on website performance and content popularity
  • training new staff to produce and edit content

You could work from home, at a client's business or in an office.

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

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