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Social media manager

Social media managers communicate with organisations’ customers and clients through social media channels.

Potential salary

£23,000 to £75,000

Employment by 2024

+3.25%

Working hours

38 to 40 a week

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to sell products and services
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • customer service skills
  • to be able to use a computer and the main software packages competently

Your duties may include:

  • updating social media sites
  • writing blogs, articles and posts
  • responding to social media posts and developing discussions
  • checking online for company mentions and customer feedback
  • searching for interesting posts, news and articles to attract site visitors
  • overseeing competitions and campaigns promoting your company
  • taking part in conferences and group chat relevant to your industry or company
  • educating other staff on social media use
  • promoting social media use within your company
  • developing strategies to increase your audience
  • using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
  • using web tracking tools like Google Analytics, Social Report or Bitly

You could work in an office.

With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job.

You could also become an online digital community manager, acting as a link between consumers and businesses supplying online products. For example, working with gamers and games developers in the online gaming community.

You can find out more about social media marketing careers through The Chartered Institute of Marketing.

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