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Sales manager

Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.

Potential salary

£22,000 to £70,000

Employment by 2024

+3.38%

Working hours

38 to 40 a week

  • excellent verbal communication skills
  • the ability to sell products and services
  • customer service skills
  • the ability to use your initiative
  • business management skills
  • leadership skills
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • persistence and determination
  • to be able to use a computer and the main software packages competently

Your day-to-day duties might include:

  • recruiting and training sales staff
  • allocating areas to sales reps
  • developing sales strategies and setting sales targets
  • providing feedback and coaching to team members
  • monitoring the team’s performance and motivating them to reach targets
  • compiling and analysing sales figures
  • reporting back to senior managers
  • keeping up to date with products and competitors

You could work at a store, in an office, at a client's business or in a contact centre.

With experience and a good track record, you could take on larger sales areas or be promoted to regional or national sales manager.

You can find out more about becoming a sales manager through the Institute of Sales Management.

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