Marketing executive | Selby College
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Marketing executive

Marketing executives promote a company's products, services or brand.

Potential salary

£18,000 to £35,000

Employment by 2024


Working hours

37 to 39 a week

  • the ability to sell products and services
  • knowledge of English language
  • the ability to use your initiative
  • leadership skills
  • maths knowledge
  • customer service skills
  • business management skills
  • ambition and a desire to succeed
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently

Your day-to-day tasks may involve:

  • researching customer thoughts and feelings and market trends to inform campaigns
  • developing working relationships with clients
  • writing and editing content for print
  • understanding brand guidelines and checking they are followed
  • organising and promoting events
  • creating and planning marketing campaigns
  • managing campaign content for social media and websites

You could work in an office or at a client's business.

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

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