- the ability to sell products and services
- knowledge of English language
- the ability to use your initiative
- leadership skills
- maths knowledge
- customer service skills
- business management skills
- ambition and a desire to succeed
- to be thorough and pay attention to detail
- to be able to use a computer and the main software packages confidently
Your day-to-day tasks may involve:
- researching customer thoughts and feelings and market trends to inform campaigns
- developing working relationships with clients
- writing and editing content for print
- understanding brand guidelines and checking they are followed
- organising and promoting events
- creating and planning marketing campaigns
- managing campaign content for social media and websites
You could work in an office or at a client's business.
With experience, you could become a marketing manager.
You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.
You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.
You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.