Your day-to-day tasks may involve:

• researching customer thoughts and feelings and market trends to inform campaigns
• developing working relationships with clients
• writing and editing content for print
• understanding brand guidelines and checking they are followed
• organising and promoting events
• creating and planning marketing campaigns
• managing campaign content for social media and websites

You could work in an office or at a client's business.

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.