Marketing director | Selby College
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Marketing director

Marketing directors plan ways to promote products or brands and increase their company's share of the market.

Potential salary

£55,000 to £100,000

Employment by 2024


Working hours

38 to 40 a week

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • leadership skills
  • customer service skills
  • business management skills
  • maths knowledge
  • to be thorough and pay attention to detail
  • to be flexible and open to change
  • to be able to use a computer and the main software packages confidently

Your day-to-day duties may include:

  • planning the long-term development of your company and brand
  • overseeing brand marketing campaigns
  • working closely with the sales and creative teams
  • managing relationships with corporate partners
  • assessing market trends and keeping campaigns up to date
  • reviewing your company's financial forecasts and setting targets
  • attending meetings, conferences and marketing events
  • managing budgets

You may need to wear smart business dress.

You could work at a client's business or in an office.

With experience, you could move to a bigger company or work as a marketing consultant, advising corporate clients how to develop their brands.

You can find out more about careers in marketing from The Chartered Institute of Marketing.

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