Market researcher | Selby College
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Market researcher

Market researchers interview people to find out what they think about products, services or issues.

Potential salary

£14,000 to £24,000

Employment by 2024


Working hours

26 to 28 variable

  • maths knowledge
  • to be thorough and pay attention to detail
  • knowledge of English language
  • analytical thinking skills
  • the ability to use your initiative
  • the ability to work well with others
  • to be flexible and open to change
  • excellent verbal communication skills
  • excellent written communication skills
  • to be able to use a computer and the main software packages competently

Your day-to-day duties may include:

  • going up to people in the street, phoning them or visiting them at home
  • persuading people to take part in a survey
  • asking people questions and possibly video them
  • recording people’s answers
  • organising the results and passing them to your supervisor

You could work from home or in a contact centre.

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

You'll find more advice about working in market research through The Market Research Society.

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