- analytical thinking skills
- to be thorough and pay attention to detail
- the ability to use your initiative
- excellent verbal communication skills
- customer service skills
- maths knowledge
- ambition and a desire to succeed
- business management skills
- persistence and determination
- to be able to use a computer and the main software packages competently
Your day-to-day duties may include:
- speaking to clients to understand their needs
- writing proposals, describing how research will be carried out
- managing relationships with clients
- advising researchers about survey methods and design
- project-managing teams
- checking the quality of the data collected
- analysing the data using statistical software programs and techniques, spreadsheets and computer models
- presenting results in a useful way, through talks, written reports, graphs and tables
- explaining findings to market research executives
You could work in an office.
With experience, you could progress into management, or become a self-employed market research consultant.
You can find out more about working in market research from:The Market Research Society; Royal Statistical Society; Social Research Association
