Market research data analyst | Selby College
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Market research data analyst

Market research data analysts study statistics and information collected through surveys.

Potential salary

£22,000 to £60,000

Employment by 2024


Working hours

37 to 39 a week

  • analytical thinking skills
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • customer service skills
  • maths knowledge
  • ambition and a desire to succeed
  • business management skills
  • persistence and determination
  • to be able to use a computer and the main software packages competently

Your day-to-day duties may include:

  • speaking to clients to understand their needs
  • writing proposals, describing how research will be carried out
  • managing relationships with clients
  • advising researchers about survey methods and design
  • project-managing teams
  • checking the quality of the data collected
  • analysing the data using statistical software programs and techniques, spreadsheets and computer models
  • presenting results in a useful way, through talks, written reports, graphs and tables
  • explaining findings to market research executives

You could work in an office.

With experience, you could progress into management, or become a self-employed market research consultant.

You can find out more about working in market research from:The Market Research Society; Royal Statistical Society; Social Research Association

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